WHY THORBIT
Keyword tools give you lists. Agencies give you generic articles. Neither gives you a strategic framework for what comprehensive topical authority actually looks like in your industry.
Whether you're an in-house team, an agency managing multiple clients, or a solo marketer—the same bottlenecks apply.
But you can't explain why those topics were chosen. No strategic framework ties them together. Every month is another round of 'what should we write next?'
Whether you're paying $500/article or charging $500/article, the manual work is the same. Research, outlining, writing, revisions—the hours add up. Margins shrink.
Ahrefs and Semrush give you thousands of keywords with no prioritization. Great for competitive intelligence. Not a strategy for what to create next.
Building one complete topic cluster takes 4-6 months. Content gap analysis is 20+ hours/month. Multiply that across clients or business units—it doesn't scale.
The difference isn't better content. It's having strategic research BEFORE creating content.
Not tools. Not dashboards. Strategic infrastructure that informs everything.
AI analyzes 50+ real customer conversations—Reddit posts, reviews, forum threads. You get documented pain points, objections, language patterns, failed solutions. Every piece of content ties back to what customers actually said, not what you assume they care about.
490-630 entities. 5,000-6,000 search intents. Every topic in your industry mapped with relationships showing how they connect. This is what manual topic cluster building takes 4-6 months to create—delivered in days. You see the full topical landscape, not just random keywords.
Each brief includes: the customer pain point it addresses, the business positioning to use, internal linking strategy, and research queries. Writers know exactly what to create and why. No more "here's a keyword, write something."
One workflow produces 8 assets: SEO blog article, Medium rewrite, 2 video scripts (45-second and 2-minute), 3 social posts (Facebook, Instagram, LinkedIn), and images. Research-backed, evaluated through quality loops, ready to publish across all channels.
The strategic foundation—customer research, industry mapping, gap analysis, content briefs, internal linking—adds up. Here's what manual execution looks like vs. automation.
At $50-75/hour, here's what the work costs
Plus $500-800 per article for content creation
Same outputs, automated execution
Content creation priced separately based on volume
The infrastructure is the hard part. Once you have it, content execution is straightforward.
The strategic foundation that takes months to build manually? We generate it in hours.
More customer insight than most businesses gather in years.
Complete topical landscape—what comprehensive coverage looks like.
Clear answer to 'what should we create next and why.'
Per topic. Run as many as you need.
SEO results still take 3-6 months to compound. But the strategic foundation? That's ready in a day.
Google doesn't penalize AI content—they penalize low-quality content. Google's official stance (March 2023): They care if content is helpful, accurate, and created for people. Thorbit content is research-backed (50+ sources), addresses documented customer pain points, and goes through quality evaluation loops. That's higher quality than most human-written content farms.
Ahrefs shows keywords. Thorbit shows strategy. Keyword tools give you search volume and competition—data. They don't give you: strategic relationships (how topics connect), ICP alignment (which topics address customer pain points), or topical completeness (what comprehensive coverage looks like). Ahrefs is intelligence. Thorbit is infrastructure.
You can—but it takes 2-4 hours per article (manual prompting for research, outlining, writing, images, multi-platform variants). At $50/hour, that's $100-200 in your time. Thorbit automates the workflow: 45-90 minutes of AI processing, 5-10 minutes of your review time. Same quality, systematic research foundation, and you keep the strategic infrastructure (ICP + EICS) forever.
AI doesn't need to BE an expert—it needs to ANALYZE expert sources. The ICP research extracts pain points from real conversations in your industry (forums, LinkedIn, reviews). The EICS generates entities based on YOUR customer language, not generic templates. For highly regulated industries (healthcare, finance), use Thorbit for research + drafting, then add expert review before publishing.
No account manager. No status calls. No revision rounds. You give up white-glove service. You gain 90% cost savings and faster turnaround. This works for teams who know what they need (strategic direction internally) and want execution efficiency. It doesn't work for businesses needing full-service consulting and hand-holding.
In 30-60 minutes, you'll have more documented customer insight than most businesses gather in years. The rest builds from there.
Book a Demo3-minute demo. No sales pitch. Just proof.